During February, Cajamarca changes its pace. The main square, the streets, and the neighborhoods stop being merely everyday spaces and become part of a shared celebration. There is no single main stage or one defining moment—the festivity unfolds across the entire city at once.

For many travelers, their first encounter with Peru begins in Lima. Before reaching the Andes or the altiplano, the city offers an unexpected way to understand the country: its cuisine. It’s not just about tasting well-known dishes. The table becomes an introduction to the territory. Ingredients, flavors, and techniques reveal the country’s diversity even before it is physically explored.

Each year, international tourism brings together spaces where destinations and professionals from different countries exchange ideas and new ways of understanding travel. Toward the end of February, ANATO in Bogotá and BTL in Lisbon become key meeting points where future routes around the world begin to take shape. In these conversations, interest in Peru emerges naturally—not only for its iconic landmarks, but for the diversity of experiences it can offer within a single journey. Few destinations allow travelers to move, in just a few days, from historic cities to Andean mountains, from local markets to a gastronomy recognized worldwide. Machu Picchu remains an essential reference, yet more and more itineraries are designed with a broader perspective, considering everything that surrounds that visit. The Altiplano, Lima’s culinary scene, everyday life in the Andes, and natural landscapes are increasingly woven into the same journey, creating a richer and more personal experience.

In northern Peru, the Cordillera Blanca brings together some of South America’s most remarkable high-mountain landscapes. Huaraz, located over 3,000 meters above sea level, serves as the gateway to this Andean region, where the journey is defined by the landscape itself. The route from Lima gradually ascends into the Callejón de Huaylas, a broad valley framed by snow-capped peaks that introduces travelers to a setting unlike any other in the country. Along the way, quiet towns, cultivated fields, and glacial rivers accompany the drive, offering a first glimpse of the scale of the range.

Located in the Peruvian highlands, over 3,800 meters above sea level, Puno experiences every February one of the most significant moments of its cultural calendar. The Festival of the Virgin of Candelaria transforms the city into a shared space where faith, music, and Andean tradition are collectively expressed. More than a religious celebration, Candelaria is a living expression of identity. During these days, the city is organized around dance troupes, rituals, and performances that reveal a cultural heritage shaped over centuries.

Nestled among the Andean mountains, Machu Picchu is one of Peru’s greatest icons and one of the most renowned archaeological sites in the world. Its value transcends time through the way it integrates architecture, territorial knowledge, and a worldview deeply connected to nature. In 1983, Machu Picchu was inscribed on UNESCO’s List of Cultural and Natural World Heritage Sites, consolidating its status as a universal reference of the Inca civilization’s legacy. Forty-five years after this recognition, its relevance not only remains but gains even greater meaning in a context where conservation and responsible travel are increasingly important.

Between golden sand landscapes and clear skies, Huacachina emerges as one of the most unique settings in southern Peru. This small natural oasis, surrounded by towering dunes, combines the calm of its environment with adventure experiences that allow travelers to discover the desert from an active and immersive perspective. The contrast between the lagoon and the arid landscape surrounding it defines the character of the place. For many travelers, this is where the desert stops being just a backdrop and becomes an essential part of the journey, setting the rhythm of an experience lived through movement and the vastness of the scenery.

Every January, Madrid positions itself as one of the main stages of international tourism . For five days, the sector focuses its attention on a single city, consolidating FITUR as a key reference within the global industry calendar. From January 21 to 25, 2026, this international event sparks strategic conversations, fosters new connections , and serves as a starting point for projects, routes, and experiences that later become real journeys.

Lima by Night: Where Gastronomy and Art Meet