FITUR 2026: Where global tourism meets

January 21, 2026

Every January, Madrid positions itself as one of the main stages of international tourism. For five days, the sector focuses its attention on a single city, consolidating FITUR as a key reference within the global industry calendar.


From January 21 to 25, 2026, this international event sparks strategic conversations, fosters new connections, and serves as a starting point for projects, routes, and experiences that later become real journeys.


Peru presents itself through its living culture: enduring traditions, timeless knowledge, and expressions that continue to shape the country’s identity. A proposal that highlights what is authentic and human, inviting travelers to discover the destination beyond its landscapes.


A diverse territory unfolding across every region: coast, highlands, and rainforest; where ancient history, nature, and local communities intertwine to create deep and meaningful experiences. Traveling through Peru means exploring multiple worlds within a single country, each with its own rhythm, memory, and way of feeling the journey.

The VIPAC Travel team will be present, sharing their way of understanding travel: close, thoughtful, and deeply connected to the destination. At VIPAC, we design tailor-made journeys for those seeking to discover Peru through authenticity, with expert guidance at every stage of the experience. A way of traveling that prioritizes connection, respect for the territory, and carefully crafted experiences.

Everything begins here.

At VIPAC, every encounter becomes an opportunity to create journeys that are felt, lived with intention, and leave a lasting impression.
Because traveling is not just about reaching a destination, but about discovering it step by step, guided by those who truly know the way.